TikTok and social media continue to drive iconic makeup trends. From the resurgence of the "clean girl" style to new viral tricks, these GOSH products have become essentials:

Cream foundation, blush, and contour (UP series)

Since spring 2023, cream products have dominated sales, especially the UP series, thanks to the "clean girl" style, which prioritizes a natural, luminous, effortless base. 

• Its creamy texture melts into the skin, offering a fresh, youthful look.
• Trends such as "sunburn blush" (applying blush high on the cheeks and across the bridge of the nose), "underpainting" (contour and blush before foundation), and dewy skin have established this type of cream makeup as an essential. 
• They're very easy to use: shake, twist the cap, press to apply, then blend with a brush or sponge .

OH MY GLOW Bronzing Drops

Bronzing drops have been trending in 2023 and 2024. They can be:

• Mix with moisturizer or foundation, or use on their own.
• Achieve a natural-looking tan without heaviness or an artificial effect.
• Adjust the intensity according to the desired result.
  Formulated with hydrating ingredients, they fit perfectly into the makeup-skincare infusion trend.